Video Brochure Ideas, Be Inspired, With Our Selection

Here we go through some potentially excellent uses of Video Brochures as a marketing tool. You more than likely work in marketing and are looking for new ways to innovate and generate leads/interest for your brand/business.

The LCD Video Brochures are not limited to the suggestions below; do you have your own ideas? You never know; we might even give you a spark of imagination for your business!

Idea #1 Recruitment Video Brochures

You could run a recruitment business and have some top prospect businesses you would like to approach. Engaging companies, especially concerning recruitment, can take a lot of work to do.

Phone calls and being the 50th call of the day offering recruitment services or the 100th email, you will no doubt have hit a wall and no new business opportunities.

However, if you took a step back, how could you get through to key prospects and sell your company?

Aside from unexpectedly turning up on their doorstep and being turfed out by some burly security guards, there aren’t many options.

Or are there?

Well, imagine recording a video explaining who you are and why you’re different; perhaps pepper it with customer testimonials.

Imagine putting that video on to a Video Brochure and directly mailing your top prospect contact. The result? We’ll leave that to your imagination.

Idea #2 Sales Representative Brochures

Have a field sales team? You may have equipped them with iPads to demo your product or service.iPads are fantastic; we have some in the office.

However, you can’t exactly leave an iPad with a client to influence their buying decision, can you? No, not really.

It could get awfully pricey!

Cue Video Brochures.

Why not equip your field sales team with Video Brochures? If they are having a tough time sealing a deal and need to walk away and let them mull it over. Leave them a Video Brochure to increase their chances of winning the business.

Imagine your potential client has lots of sales reps visiting them

What’s the one thing you can do (apart from giving the pitch of a lifetime) to ensure your company is remembered above the competition?

What’s the one thing you can do to ensure your business gets mentioned for the right reasons long after leaving the meeting? Leave a Video Brochure behind!

Imagine your brochure being handed around your potential client’s office with lots of oohing and aahing.

Now picture yourself as the client

Out of 15 sales rep visits, one leaves you with a Video Brochure detailing the company and services. Which one would you remember the most?

Idea #3 Exhibition Video Brochures

Running an exhibition stand can be a daunting task. How do you attract people to your stand, what time do you need to arrive to set up, and so on? It’s hard; no two ways about it, but you can make things easier.

How do you engage exhibition stand visitors?

If you find people are turning away when you stride over to meet them (which does happen), there is one thing you can do to address this.

Why not slide in armed with a Video Brochure and let the brochure do the work? Strike up a conversation and allow your potential customer to have a handheld medium showing your company. It will create a talking point, and that’s your foot in the door. 

How about a Business Video Card Brochure?

You read that right. Want something novel to give to high-profile prospects? How about using our business card-sized Video Brochure?

Fully printed with your company branding and short video makes this the ideal tool to give to attendees you see value in.

What happens when an exhibition attendee gets back to their office?

What is the first thing they do? Of course, they will show others your branded Business Card Video Brochure.

Office staff will be all over it, and you will ultimately be remembered. As will your business.

Idea #4 Video Brochures for marketing agencies

Work in the heady world of marketing? Have an enviable client base? Trying to put together a pitch for a new key account?

Think Video Brochure marketing

Why not position our Video Brochure solution to your new or existing clients as a new way to reach out to their end clients?

With full colour print throughout and your whizz-bang super awesome video idea, the two together would be unstoppable!

Video Brochure marketing for key accounts

You may have a large client base and have lost touch with some accounts. Perhaps their business is now growing, and you’re potentially losing out on a key account.

No need to worry

If email and phone calls are failing and you know the contact is still there, why not send them a Video Brochure personalised to the individual?

Your message is in their hands.

Your contact receives a Video Brochure via direct mail (we can also do this for you if you like!), opens it up, and voila, your face greets them with reasons why they should revisit your company. The video ends with your email address and phone number.

The contact calls, and you have just retained and nurtured an account.

Idea #5 Product launches using Video Brochures

You could use our Video Cards/Brochures for a new product or service launch. Your potential audience will notice one of our brochures more than a traditional print one.

Imagine your audience

Imagine them deathly quiet while you hand out your Video Brochures. Give them time to digest them. Let the video end with a leading question.

Then present to them. You know what? You have their undivided attention.

Over to you, what’s your idea? 

If you want to see our capabilities, why not look at our Video Brochure gallery for inspiration? 

If you have questions or want to discuss a potential idea for our Video Brochure solution, why not contact us on 01793 498040? Request a quote using the form below if you’d prefer to kick things off via email.